While the real estate market has become accessible at all times of the day and at the buyer’s pace, real estate agents have had to keep pace with clients. Responsiveness in real-time has become crucial for agents, which includes keeping ahead of market changes, being available to clients, and responding immediately to inquiries to not lose business. This becomes more complicated in that real estate agents must learn which interactions need engagement and which can be automated, which information needs to be delivered and received and when, and keeping well informed on real-time market information.
- With mobile devices everywhere and real estate sites galore, it’s safe to say real estate sales and transactions are fast and in real time, more often than not.
- To do their best work, agents need to separate their tasks into those they can allow tech devices and tools to automate and those they must handle personally.
- Areas of data analysis, like audience targeting and optimization, are areas best left to tech software.
“For agents, real-time responsiveness has become the Zero Moment Of Truth (ZMOT) in many forms: staying on top of market changes so they know what’s happening before their clients do; being available in real time to their clients, who are not going to want to wait; acting on leads and inquiries immediately because there is always another agent who wants that business too.”