Market research company Gfk released its Quarterly Smartphone Tracker, with the finding that fourth-quarter smartphone sales revenue in 2015 was down .2 percentage points from 2014. This was despite the fact that more devices were actually sold than during the last quarter of 2014. This further confirms that the industry is in a transition that is slowing overall revenue.
Gfk’s director of trends and forecasting, Kevin Walsh, writes that sales patterns vary around the world. Sales are down in North America, but up in India, where sales of relatively inexpensive phones are on the rise. Local smartphone markets are driven by everything from local economic trends and device saturation to politics and social upheaval. Gfk’s forecast for 2016 is that sales of less expensive phones will continue to grow, while revenue will stay about the same.
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Smartphone revenue growth stalled in Q4 2015, projected to be flat in 2016