Productivity is an important objective in the sales profession but it is not the only factor that should rank an operation. Closely ranked brokerages can have highly different levels of productivity, which means that productivity is only one aspect of the equation. Looking at per-agent numbers could provide a much clearer answer and more accurate number. Being around other highly productive agents will encourage other agents to do the same, increasing overall productivity and brokers wallets.
- To properly assess a company’s commitment to agent productivity a review of total transactions can be misleading.
- The data that specifically addresses the concern is per agent productivity.
- While a big brokerage may seem the best sort of workplace, it could lead to lots of agents and fewer bits of real work for each.
“The fact is, agents who want to be more productive should find and join an office where high per-agent productivity is a priority.”