Recent findings show that overall productivity is a statistic that some have failed to pay proper attention to. Leading mega brokerage firms have been shown to have high production levels while not always having the productivity to match. The number of transactions being completed are not a sure fire way to tell how productive a company actually is as has. been the thought previously. Agents should continue to ask themselves if the office they are joining or a apart of is productive.
- Although mega-brokerages might have massive production totals, they don’t necessarily have the highest producing agents because total production is a somewhat obscure measure.
- When you want to measure a brokerage and its commitment to agent success, you shouldn’t be looking at total transactions, rather concentrate on per-agent productivity.
- Your decision to choose between a brokerage with low or high per agent productivity could shape your career and your bank account.
“Here are two simple questions for any serious sales professional: Is your productivity as high as you’d like it to be? How important to you is the productivity of your office?”