A large percentage of marketers are unhappy with localization efforts, however, these marketers that are unhappy are also not investing in the resources that are necessary to increase their localization efforts. According to MarTech Today, 75% of marketers are only investing less than 10% of their budgets on localization needs. 63% of these marketers are unsatisfied with the results, and this goes to show that something needs to be done. You have to be willing to invest in order to see some postitive results.
- Localization may be the future of certain investment efforts for marketers. But a new study casts some doubt on the efforts now underway.
- That is a critical look at the market as it stands today. Many investors even gave themselves low marks because of localization efforts.
- There is much needed dialogue for these marketers in the industry. That could see a new vision for marketers in the future.
“Only 20 percent of respondents claimed to be satisfied with their organization’s supply chains and creative delivery processes around localized, and relevant, branded content.”