Project Management is typically associated with technical industries like architecture or engineering, however it is just as an appropriate term for the management of advertising agency’s projects. Although advertising is a creative field, it is still linked to production and considered efficiency as an important metric within the field. For ad agencies to adopt this term from other industries is important, but it is equally as important for them to promote the use of it internally and externally to make it useful.
- Project management follows the same simple rules and the success of the project will be the end goal
- It has increasingly improved due to new technology which has introduced variety to project management leading to creativity
- As we reach the modern age, it is crucial for companies to implement project management to create a successful business and go far
“While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries.”