Social media platforms are always changing. They have to or they will die. Look at what happened to Myspace. It was so hot for several years and then it fell off the face of the Earth. It didn’t grow and change with the times and didn’t adapt to all the different people that were starting to join social media. Instagram is changing by adding the option of bookmarks for private collections. Check it out for yourself.
- New Instagram feature allows users to organize posts into private groups
- This could create more competition with Pinterest which has similar bookmarking features
- New collection feature is available on the Instagram version 10.16 update
“Since Instagram introduced the bookmarking feature a few months ago, nearly half (46%) of users have saved at least one post, the company says”