Adidas has proven its worth yet again in the North American market. The company has a wide range of clothing and shoe lines that appeal to consumers. Their North American revenue rose by around 31 percent in the previous quarter. That bodes well for both investors and company leaders alike. Adidas is roughly a year in to a new marketing strategy for New York City. That should help the brand appeal to a new demographic there too.
- Despite strong earnings, Adidas also saw its shares drop more than three percent during trading.
- Adidas’ revenue was up over thirty percent for the third quarter, past one billion dollars.
- Adidas is looking to enhance its brand and market position using events and athletes to influence consumers.
“While Adidas AG reported another round of strong earnings in North America on Thursday, the German company’s overall growth slowed more quickly than analysts had expected.”