The world of data analytics is expected to grow sharply by 2020, and Moira Alexander gives companies an idea of how they should be utilizing their analysts to compound and extrapolate from raw data. She quotes Ted Friedman as she outlines the ways that the field is expected to augment, from the day-to-day to the philosophical. She also goes forth to quote Matthew Kobe, who outlines three main ways that data analysts should be best utilized: fan level insights, transnational insights, and Digital Engagement insights.
- Executive Ted Friedman at Gartner claims business operations, overall organizational architecture, business growth and strategy and project performance are trends that will drive data and analytics.
- Main concerns that drive the use of data and analytics today are business opportunity, performance, decision making, customer satisfaction, measureable value and project management.
- The Chicago Bulls organization has deployed data mining in a big way, for learning about fan level impact, business strategy, ticket transactions insight, insights into digital engagement.
“Instead of just reflecting business performance, data analytics will become the driver of operations.”