Advertising agencies typically put great emphasis onto creativity when it comes to the planning process, and rightfully so. Unfortunately, when so much energy is exerted into the creative process, many other areas can start to lack. One of the first departments to suffer is project management. When project management begins to deplete in productivity, it can result in the expenditure of excessive time and energy which also directly impacts the creative process and resulting profits.
- Having a project management team will give you the ability to set an example of how your business’s professional tone should be.
- Interagency and transparency can both come together and cooperate with one-another in a much more efficient way with project management.
- Six months after focusing on project management, your company will see the beneficial results.
“Creative process suffers—as does the business—when projects get off track, which happens all too frequently as client teams agree to unrealistic budgets or schedules and talent is stretched too far.”