For the productivity-obsessed of Silicon Valley, coffee alone may not cut it anymore – Marketplace.org

Silicone Valley seemed to run on coffee and energy drinks. While this may have cut it in the past not anymore. Nootropics are marketed as pills that will increase your productivity and boost your brain power. These pills are what tech workers are using to stay on the top of their game while staying competitive.

Key Takeaways:

• The desire for increased productivity in Silicon Valley is spawning a new market, for substances under the heading “nootropics.”
• Nootropics are marketed as pills that will increase your productivity and boost your brain power. Many in the scientific community question the claims.
• “A big part of what we’re trying to do in the larger sense is to re-brand work as something very fulfilling,” Brandt said, “something exciting, a means of self-actualization.”

“Valley, nootropics have become part of a subculture that is trying to work as many productive hours a day as possible.”

https://www.marketplace.org/2017/01/16/business/nootropics-market-taps-desire-be-more-productive