Do one thing really well, even if its the only thing you do, and you could illuminate an industry, revamp an outdated image and create a booming business. Voila FIGs, a line of medical-wear, AKA scrubs, for male and female workers.
FIGS in a direct-to-consumer enterprise with a very specific niche. Yet, it’s doing well. The market was definitely there, as one in ten U.S citizens wears scrubs. What made the business stand out? Fashion. Heather Hassan was a med student when she took it upon herself to tweak a colleague’s boxy scrub into something a lot more body-friendly. Soon, casual orders poured in and Hassan realized she was onto something.
Realizing that most scrub-creators were creating a workplace garment with no thought of the wearer’s needs gave Hassan a lot of mental edge. She thought about the product, where nurse’s might want to stow tools, what female nurse assistants want to look and feel like after working hard all day. She did a better garment, with better features, and revamped the business.
- Heather Hassan was a med student when she noticed a colleague’s boxy scrubs and decided to give them a form-flattering makeover.
- One in ten U.S citizens wears scrubs, making for a huge market of medical personnel, and a ten million dollar industry.
- Hassan and her co-FIGs creator started literally by selling out of a car, but soon nurses and doctors were lining up.
“The FIGS brand brings flare and functionality to high-quality scrubs, nurses’ uniforms, and lab coats.”