Enter the cult of extreme productivity | Mark Adams | TEDxHSG

Mark Adams, vice president at VICE, believes that extreme productivity cannot be motivated by setting goals or focusing on desires. Instead, to achieve this efficiency — which, he says, is possible — one must use fear as a catalyst for productivity. In his own career, he has made his dreams tangible by making irreversible choices, which force him to act by putting him at risk of losing everything. He believes this to be the secret to what he terms “the cult of extreme productivity.”