A web magazine for digital marketing has a feature about martech, a term meaning marketing using technology. The feature notes that one company found 150 logos that used martech in 2011, while the 2016 figure was almost 4,000. The writer then goes on to say that there is often a delay in getting a project finished, due to the need to get creative material presented and approved. There are delays and many meetings, which may result in less creative presentations. The author suggests a new approach to resolve this problem.
- Consistently promoting innovation blog, ChiefMarTech has distributed an infographic highlighting the names and logos of each organization that offers an advertising innovation arrangement.
- The rundown started with a moderately unassuming gathering of 150 logos, yet throughout the following five years, development was cosmic.
- In spite of the major new focal points accessible to the cutting edge advertiser.
“Eliminating the analytics bottleneck allows marketers to have quick and accurate information at their fingertips.”