A content management system (CMS) is a software application or programs used in creating content. Enterprise content management (ECM) and web content management (WCM) are used for documents and records on a website and allowing authors to contribute to a website’s content. Indexing, search and retrieval, format management, revision control and publishing are the most important parts of CMS. There are applications available to assist in these different aspects of CMS. There are many different types of CMS and each business or organization needs to evaluate unique needs before choosing one.
- A collection of cloud- and web-based technologies that makes it easy to store, share and manage digital information within an organization.
- Provides tools for storing and retrieving content rapidly, and is known for its fine-grained access control.
- Provides marketers with the content management tools they need to easily access all of their digital assets regardless of where they are stored, publish content to any online channel, personalize it to each visitor and measure its effectiveness.
“A CMS may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site — for instance, a particular user’s page sequence pattern.”