In a brilliant survey into digital marketing, that covers all levels – from senior decision makers to lowly staff – Adobe’s “DIGITAL DISTRESS: What Keeps Marketers Up at Night?” reveals some startling insights into the state of mind of online marketing professionals.
If you’re using agencies or employing staff to do online / digital marketing for you this makes for sobering reading.
There is some light at the end of the tunnel with the comparisons made between high vs low performers. But even here less than half of the – presumably self graded – high performers are confident in their own and their companies abilities.
For example: ”High performing companies have more faith in their company’s marketing – but still less than half think their digital marketing is effective”.
and; “at high performing companies half of marketers think the company’s digital marketing expertise is proficient… At lower performing companies it’s only one in four”.
Read it and weep. (The only really good news is how beautifully designed and produced the survey itself is).