A lot of people ask us ” Where did the name Dooster come from?”
I’m not sure why but this question is asked a surprising number of times. They’re probably being polite – which is nice 😉 However to save me repeating this at least once a week, here’s the full story:
I wanted to create an online task and project manager. None of the existing apps really cut if for my needs as an entrepreneur running 3 small businesses – plus I saw that others like me had the same problem. (Tip if you’re researching a new product: Search the forums of exisiting apps and see how much “pain” there is. If you think you can solve it then you might have a viable product.)
I found a lot of pain and quickly saw an opportunity. Next step was to see if it was going to be doable. So I discussed my initial ideas with a developer who confirmed it was a “straightforward programming problem” (Yeh right. It wasn’t straightforward and it was a huge problem. Thanks Pete.. But that’s another story. The main thing is we got there in the end – without Pete… or Alex… or “Matt, Mal n Niel” – Really thanks so much for the input guys. You taught me so much – mainly never to take a developer’s word for anything ever again ;-).
Next stop was the name / brand. I turned to the online thesaurus and put ideas down on a spreadsheet with columns for nouns / verbs / prefixes / suffixes, one of which was -ster. (as per napster / friendster etc).
But I was struggling. All the good names had been taken.
My 10 yo kid came into my study, dawdled around and asked me what I was doing. I explained as patiently as I could. It turned into some quality time. But it only lasted about 30 seconds ie the time it took her to look at the spreadsheet and join the “Do” in one column with the “ster” in another. “Hey Dad why not call it Dooster?” I quickly checked whois.net and saw the name dooster.net was free. She wandered off to do something more interesting.
Unfortunately that’s when I called Pete back and wasted about 6 months… But really as I said I’m grateful for the lesson (with Pete the lesson being: “Never, ever trust a developer who has a pool table in his “office” and plays while you’re talking to him on the phone”. Yes Pete we can hear those balls clicking. And no it’s not cool as you think.
PS Dooster.com was owned by a young guy in San Francisco. I contacted him expecting someone involved in the internet but it turmnd out he was a “civilian” who had bought it because it sounded like his nickname. I turned down his kind offer to sell it to me for $50k. Nice try Derek. What’s not to like about a little chutzpah 😉