Do.com – a direct competitor to Dooster.net – that was bought by Salesforce, reportedly for over $25 million (sic) is being closed down after only a couple of years.
A note on the home page says “On January 31, 2014, the Do.com service will be discontinued.”
It’s an odd decision because if our own experience at Dooster is anything to go by the demand for these SME apps is booming.
So why would they close it? Perhaps it just didn’t fit with Salesforce. It was always a bit of a reach for them, As this VentureBeat article at the time of the acquisition said “Do.com is an anomaly inside of the Salesforce family… it’s the first non-enterprise offering the company has ever released. Unlike Chatter, Salesforce’s enterprise social networking product, Do.com app is meant to be used by small businesses and small groups”
Perhaps it’s just a bad judgement call. Here’s how an insider rates Salesforce:Pros: Fantastic pay, incredibly energetic and top-down driven objectives. Loved the focus on donating… Conshttp://www.glassdoor.com/
That could apply to the original decision to buy Manymoon.com – which they rebranded Do.com – as well as to the closure.
Techcrunch say “The Do.com closure raises questions about the Salesforce acquisition strategy. The company has bought several startups but has a spotty record.”
This is an odd position for us, a Do.com alternative , to be in. On the one hand it’s a concern to think Salesforce couldn’t make a go of the productivity market for small businesses. It’s as if the whole space is being devalued. But on the other hand, it’s great that we’re already being approached by Do.com users about how to bring their data over to us.
Here’s the rest of the techcrunch articles – the best so far on why do.com is closing http://techcrunch.com/2013/10/27/salesforce-coms-odd-decision-to-close-do-com/
If you’re looking for an alternative to Do.com we’re waiting with open arms at http://dooster.net/